1. Bennett, Elizabeth. "Retailers hope to soar with X-Games." Philadelphia Business Journal, Aug.3, 2001. While figures from the 2001 X-Games were not readily available at the time of this report, the estimates from this article of 40 to 50 million dollars in economic impact from the influx of 250,000 spectators is in keeping with the actual attendance estimates from immediately after the 2001 games of approx. 220,000 attendees.

2. Greenfeld, Karl. "A Wider World of Sports." Time Magazine, Nov. 9, 1998. "The traditional sports fear they are losing touch with a whole generation. 'I can't get my 11-year-old son to sit down and watch a whole football game, and he's the target consumer they want,' says Rick Burton, director of the Warsaw Sports Marketing Center at the University of Oregon. 'He'll watch the X Games longer than he'll watch football.' Participation rates, which may indicate which sports people will watch, are booming for pursuits like snowboarding (up 33% in 1997 over 1996) [and] skateboarding (up 22%)."

3. Tellijohn, Andrew. "TrueRide Rides Atop Skatepark Wave." Minneapolis/St. Paul Business Journal, Sept. 3, 2001.

4. Dukcevich, Davide. "Vans Skates Into Showbiz." Forbes Magazine, March 13, 2002.

5. According to Melissa Veltman, Advertising Manager for Skate and Surf Titles- Transworld Media, Transworld Skate Magazine currently has 75,000 subscribers with a total distribution of 300,000 and is distributed in 35 countries.

6. Greater Philadelphia Film Office, www.film.org